NAWBO Southern Nevada Chapter

June 23rd Luncheon

"Understanding Your Business Bottom Line"
Presented By: 
Shelby Marie Keefer, CPA

Tuesday, June 23, 2009
11:30am to 1:30 pm
(Registration begins at 11 am)

Las Vegas Country Club*
3000 Joe W. Brown Drive ∙ Las Vegas, NV 89109
*No t-shirts, jeans or flip-flops are allowed at the Las Vegas Country Club.

Members $35 ∙ Non Members $40

 

Now more than ever it is vitally important to know how to read and understand financial statements. What impact do your decisions have on your bottom line and what are your financial statements telling the reader. Join us to discuss the elements of a financial statement, what ratios to look at and what they mean, how to calculate your businesses breakeven point and what your banker is looking at.



 

picSHELBY MARIE KEEFER, CPA
Serl & Keefer, CPAs

 Ms. Keefer is the managing partner of the firm, Serl & Keefer, CPAs, concentrating her efforts in small business accounting and taxation services as well as complex individual income tax returns and estate tax planning.  The firm also provides bookkeeping services and performs reviews and compilations of financial statements and general business consulting.  She has extensive experience working with construction companies and professional corporations and assists clients with their in-house accounting systems including training of staff.  Shelby also is very knowledgeable in the field of taxation and provides planning as well as compliance work for her business clients and individuals.  

Ms. Keefer has been a resident of Las Vegas since 1988 when she joined the national accounting firm of Laventhol and Horwath.  She left public accounting for a short period to become the controller of a group of construction corporations before starting her own public accounting firm in 1991 which later became part of Serl & Keefer.

 

Ms. Keefer received her bachelor’s degree from the University of Minnesota in Business Administration – Accounting. 

Shelby has served on many non-profit boards of directors.  She is the Vice-Chair of Finance for the North Las Vegas Chamber of Commerce and its Foundation and is the Treasurer of the Legal Aid Center of Southern Nevada.  She was a member of the board of directors and is a past president of the National Association of Women Business Owners – Southern Nevada Chapter from 1991 to 2003.    Shelby is a member of the American Institute of Certified Public Accountants and the Nevada Society of Certified Public Accountants. 

Ms. Keefer is the recipient of the 2002 National Association of Women Business Owners Woman of Distinction award, 1995 Small Business Association Small Business Advocate – Accountant for the State of Nevada award, 1997 Minority Purchasing Council Business Person award and has been listed in the Distinguished Women of Southern Nevada publication since 1995.

Shelby regularly speaks to trade organizations and other groups including Clark County Business Development, Small Business Administration, Nevada Micro-Enterprise Initiative and the Women’s Financial Information Programs sponsored by AARP.



Online registration for
this event has closed.

Walk ins are welcome!  Door Prices: Members $45
Non-members $50